There’s something wired into our brains that drives us to make
connections between seemlingly unconnected items or events. It’s almost
as if we’re compelled to make associations. This desire
to place patterns on everything is stronger than you may think. Why else do
we play our children’s birthdays as lottery numbers, or have a
superstition, or read horoscopes? Why else would someone keep trying to
figure out their in-laws? I suppose it’s some sort of cosmic joke on
the human
race: "You will spend all together too much time looking for a thread
of consistency that may not even exist. Oh, and you will also be afraid
of spiders." (okay, the last one is just for me).
Back
in college my roommate and I had plenty of time. Families and real jobs
were still a few years away, so we spent our time considering the
implications of associations across the universe. At this time we both worked at a video
rental
store and the store located next to us sold frozen yogurt. It was
marketed as the new treat and the people who served it were
just so excited about it that they would give tastes away for free. And
not only did they offer free tastes, but they insisted. This seemed strange to us because we had just seen The Stuff. We made an association to these two seemlingly unrelated events.
The Stuff
is a fun movie, albeit one that can drive paranoid association makers
crazy. It’s directed by Larry Cohen, the mind behind classic screen gems including It’s Alive, Q, and God Told Me To. It’s a story about a material that looks like
marshmallow creme that bubbles up out of the earth. What does the
first person do when he encounters it? Well, he tastes it. That’s
right, he finds a pool of white "stuff" in the ground and he puts it in
his mouth. Hmm. And as a reward for this "only-in-the-movies" action,
it takes over his body. Okay, now even I have trouble buying this
opening, but its a plot device that gets us into the movie, so I’ll let
it go.
Soon we find out that the Stuff can grab any idiot by the brains who will put it in
his mouth. And by doing so,
it creates quite an army of Stuff
Zombies. A fun aspect of the movie is that they’re only normal on the
surface. Beneath the surface, we discover they’re full of the Stuff
(and we even get to see it come out of them in a quite a few scenes). But in order for it to really reach the mass
adoption rate it requires for total domination of the planet, the stuff
needs the Madison Avenue treatment. So apparently it locates some
agency people and becomes The STUFF®. It even gets a tagline: "Enough is not Enough with The STUFF®."
| Once it’s marketed on television commercials, The STUFF® is in everyone’s houses (rapidly replacing all other food in their refrigerators). "Normal" people begin recommending it to their friends…and parents to their kids. There are some creepy scenes when a kid refuses to eat it even though his entire family keeps pushing it and pushing it at him (remember the frozen yogurt story??) |
"Go ahead, try some." |
| Plot devices drive this child (Scott Bloom from Who’s the Boss) to team up with our heroes Michael Moriarty (as a corporate spy trying to find out the secret recipe of The STUFF®, Andrea Marcovicci (an ad agency rep in the irritating female lead role), Garret Morris (as Chocolate Chip Charlie, kung fu expert and cookie maker put out of busines by The STUFF®), and Paul Sovino (head of a ultraconservative paramilitary outfit). The pitch meeting for this movie must have been one for the ages. This ragtag group of misfits finally stops the marketing might of The STUFF® and saves the world. I recently picked up this movie and rediscovered just how fun it is. |
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Back when we were in college, we saw The Stuff as a
cautionary tale, a warning of sorts of what can happen when you don’t
think for yourself. We pledged never to eat something that just might
be The STUFF® in hiding. For us, it was frozen yogurt. As it was
offered, we politely declined always saying the same thing: "When the
world goes to hell, we’ll be the only sane ones left to save it."
PROS
- Sneaks in a few actual messages
- Features a number of decent actors acting silly
- Great special effects — make sure you watch for Garrett Morris’ big scene at the end
CONS
- It ends way too quickly and cleanly…it’s almost like the scriptwriter ran out of ink
Bottom Line
This
is a rare find: a bad movie that also has some decent comments to make.
Plus it’s a fun movie. Just remember to stay away from the frozen
yogurt.
